Since Google’s Panda updates, many people have realized that SEO (Search Engine Optimization) is important as a defensive business strategy.
In other words, understanding SEO is now important in order to prevent unnecessary penalties that lead to a loss of organic search traffic and revenue.
Top SEO tips
As much as good SEO can help, bad SEO can hurt.
In fact, badly implemented SEO (and this is often inadvertent) could be affecting the page rankings and Web traffic volumes of your business right now.
Hopefully you will find some surprising SEO tips in this list that will spur you into action and help drive plenty more juicy Web traffic to your site.
1. Check Google’s index
Open up Google search in your browser and type in the following:
Replace [domain] with the URL of your blog or site.
So, for example, SEO Entrepreneur would be site:seo-entrepreneur.com
This will return all the results that Google has for your domain, in its index.
Make sure you browse over all the results – or at least every five or ten pages of results, depending on how big your site is.
At the end of the results, Google may very well mention that it is not displaying omitted results. In this case, click the link to make it show all the results, because you need to see exactly what is in the index.
If you find pages that you don’t expect, don’t want, didn’t know about, have never seen before, or anything out of the ordinary, then there is work to be done.
In particular, if you are using a CMS (like Drupal, Joomla, WordPress) there may be stub pages, duplicate pages, or other types of pages that you don’t want, and should remove.
2. Test page load speed
The image in this post highlights how, after extensive website optimizations, and server optimizations, SEO entrepreneur is now one of the fastest websites in the world – being faster than 92% of all sites.
Speed and performance is important. Google takes it seriously, and it is one of the factors in determining how well your blog or site performs in the SERPs (Search Engine Results Pages).
Don’t use a poor quality, cheap hosting service to save money. You will only lose money in the long run.
WooRank is a great SEO overview tool. It tests a wide range of attributes of your site, and gives you an overall grading to measure your performance (the average being 50).
By way of comparison, SEO Entrepreneur scores in the low to mid 70s.
4. Webmaster Tools
Google WMT is full of valuable information about your site.
In particular, you should monitor the following:
- Crawl Errors under Health
- Crawl Stats under Health
- Index status (Advanced)
- Links to your Site under Traffic
- HTML Improvements under Optimization
That’s not to say you can safely ignore everything else in WMT. But, the above list will most likely highlight any immediate problems (other than Malware) with your site’s SEO.
Resource: SEO Perth